Definition
That different methods of encoding information into memory have different levels of effectiveness.
Example
Framework selection to develop a frontend application: In the current technology scenario where there are so many web frameworks such as Angular, React, EmberJS, VueJS among others. The choice of framework selection for a use case is made based on the extent to which the architect was able to process the effectiveness of the framework when being used.
Impact
The selection process is dependent on cognitive limitations of the architect.
Debiasing techniques
Evaluate the technologies which come to mind outside the boundaries of previous experience. Additionally, broaden the alternative list to include those technologies which don’t come to mind as well.